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PROGRAM
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Table Of Contents
SEO ROADMAP
SEO ONGOING TASK
01
SEO CAMPAIGN
WEBMASTER TASK
PHASE INFORMATION
AD SPEND
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA &
EMAIL CAMPAIGN MANAGEMENT
02
CONTENT MANAGEMENT
ONLINE ADS
MULTIMEDIA PRODUCTION
OPERATIONS &
       ACCOUNT MANAGER INFORMATION
03
       MEETING INFORMATION
SETUP
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Search Engine
Optimization
(SEO) ROADMAP
04
SEO ROADMAP CAMPAIGN
ANALYTICS
CONTENT AUDIT
SEO AUDITS
2/14/2020
WEBMASTER
PHASE 1
M1
M2
M4
M3
GOOGLE ANALYTICS &
GOAL SET-UP &
CHECK WEBSITE FOR
REVISE & IMPROVE
SEO
DASHBOARDS
GOOGLE SEARCH CONSOLE
WEBSITE CONTENT
IMPROVEMENTS +
CREATE & TAG KPI
PHASE
+ GOOGLE MY BUSINESS
CHANGES
2
ROADMAP
WEBSITE QUALITY
KEYWORD RESEARCH
KEYWORD GAP
COMPETITIVE AUDIT
BASIC PLAN
M5
M8
M6
M7
12 Months
FIND COMPETITORS TO
FIND KEYWORDS THAT
FIND KEYWORDS TO
SEO AUDIT THAT
MONTHLY
YOUR COMPETITION IS
RANK YOUR PAGES
HIGHLIGHTS CHANGES
RANK AGAINST & GRAB
PHASE
RANKING FOR + REVISIONS
SEARCH SPACE
3
SCHEMA MARKUPS
LINK BUILDING
FINAL AUDIT
WEB AUDIT
PHASE
M10
M11
M12
M9
4
WE REPEAT THE
CREATE AND IMPROVE
REDUCE LOAD TIMES AND
FIND PAGES AND
ANALYZE OVERALL
ROADMAP TO
CONTENT TO
BACKLINKS IN
IMPROVE
CAMPAIGN, IMPROVE
MAINTAIN
HIGHLIGHT + REVISE
WEBSITE, IMPROVE
UI, CREATE A BETTER
ANY ISSUES OR
CONSISTENCY AND
CHANGES
WEBSITE PA AND DA
USER EXPERIENCE
LOOSE-ENDS
IMPROVEMENTS.
05
SEO ROADMAP CAMPAIGN
ANALYTICS
CONTENT AUDIT
SEO AUDITS
2/14/2020
WEBMASTER
PHASE 1
F1
F2
F4
F3
SEO
GOOGLE ANALYTICS &
GOAL SET-UP &
CHECK WEBSITE FOR
REVISE & IMPROVE
GOOGLE SEARCH CONSOLE
DASHBOARDS
WEBSITE CONTENT
IMPROVEMENTS +
CREATE & TAG KPI
PHASE
+ GOOGLE MY BUSINESS
CHANGES
ROADMAP
2
KEYWORD RESEARCH
WEBSITE QUALITY
COMPETITIVE AUDIT
KEYWORD GAP
STANDARD
PLAN
F5
F8
F6
F7
6 MONTHS
FIND COMPETITORS TO
FIND KEYWORDS THAT
FIND KEYWORDS TO
SEO AUDIT THAT
BI-WEEKLY
YOUR COMPETITION IS
RANK YOUR PAGES
HIGHLIGHTS CHANGES
RANK AGAINST & GRAB
PHASE
RANKING FOR + REVISIONS
SEARCH SPACE
3
FINAL AUDIT
SCHEMA MARKUPS
LINK BUILDING
WEB AUDIT
PHASE
F10
F11
F12
F9
4
WE REPEAT THE
CREATE AND IMPROVE
REDUCE LOAD TIMES AND
FIND PAGES AND
ANALYZE OVERALL
ROADMAP TO
CONTENT TO
BACKLINKS IN
IMPROVE
CAMPAIGN, IMPROVE
MAINTAIN
HIGHLIGHT + REVISE
WEBSITE, IMPROVE
UI, CREATE A BETTER
ANY ISSUES OR
CONSISTENCY AND
CHANGES
WEBSITE PA AND DA
USER EXPERIENCE
LOOSE-ENDS
IMPROVEMENTS.
06
SEO ROADMAP CAMPAIGN
ANALYTICS
CONTENT AUDIT
SEO AUDITS
2/14/2020
WEBMASTER
PHASE 1
W1
W2
W4
W3
SEO
GOOGLE ANALYTICS &
GOAL SET-UP &
CHECK WEBSITE FOR
REVISE & IMPROVE
GOOGLE SEARCH CONSOLE
DASHBOARDS
WEBSITE CONTENT
IMPROVEMENTS +
CREATE & TAG KPI
PHASE
+ GOOGLE MY BUSINESS
CHANGES
ROADMAP
2
COMPETITIVE AUDIT
KEYWORD GAP
KEYWORD RESEARCH
WEBSITE QUALITY
ADVANCED
PLAN
W5
W8
W6
W7
3 Months
Weekly Plan
FIND COMPETITORS TO
FIND KEYWORDS THAT
FIND KEYWORDS TO
SEO AUDIT THAT
YOUR COMPETITION IS
RANK YOUR PAGES
HIGHLIGHTS CHANGES
RANK AGAINST & GRAB
PHASE
RANKING FOR + REVISIONS
SEARCH SPACE
3
SCHEMA MARKUPS
LINK BUILDING
FINAL AUDIT
WEB AUDIT
PICK ME! I’M
PHASE
THE BEST!
W10
W11
W12
W9
4
WE REPEAT THE
CREATE AND IMPROVE
REDUCE LOAD TIMES AND
FIND PAGES AND
ANALYZE OVERALL
ROADMAP TO
CONTENT TO
BACKLINKS IN
IMPROVE
CAMPAIGN, IMPROVE
MAINTAIN
HIGHLIGHT + REVISE
WEBSITE, IMPROVE
UI, CREATE A BETTER
ANY ISSUES OR
CONSISTENCY AND
CHANGES
WEBSITE PA AND DA
USER EXPERIENCE
LOOSE-ENDS
IMPROVEMENTS.
WEBMASTER TASKS
THE ANALYTICS PYRAMID FROM FOUNDATION TO THE TOP!
Google Data Studio
Our last step! Google Data Studio
is our metric reporting system. Or
Google Analytics
in other words, this report will
3
show you monthly performance
of traffic visiting your website
We will create a Google Analytics
and conversions from our
property for you! If not you will
marketing efforts.
add our campaign collaborators.
Afterwards, we will create
various custom dashboards and
set-up filters to keep the data
2
clean!
Google Search Console
Tag Manager
Set-up your Google Search
Console property as the
Tag Manager will allow us to
foundation and to start receiving
1
track various user activities.
data about your website.
These include button clicks and
specific pageviews. Additionally,
we can implement Schema
When set-up we will use
Markups from Tag Manager.
this data to understand
you web traffic patterns
8
SEO ONGOING TASKS
Hourly estimates per week (depending on which plan you choose)
● CONSTANTLY IMPROVE YOUR PA &
DA
LINK BUILDING
1 HR
INCREASE RANK & ONLINE PRESENCE
INCREASE TRAFFIC & CREDIBILITY
● INCREASE SHAREABILITY
CONTENT
IMPROVE WEBSITE QUALITY
IMPROVE CONVERSIONS & KPI’s
CREATION
3 HR
● CONSTANT KEYWORD RANKING
KEYWORD
MAINTAIN & DEFEND EXISTING
KEYWORDS
IMPROVEMENT
2 HR
RANK NEW PAGES
● CREATE & PROMOTE BUSINESS
BUSINESS
LISTINGS
1 HR
BUILD BRAND AWARENESS
LISTINGS
ANALYZE ONLINE BUSINESS TACTICS
Content Creation
SUSTAINABLE ORGANIC
& Listings
Link Building & Keyword
Improvement
t
TRAFFIC + POTENTIAL
We will dedicate our time to
improve your page results on
Content & Business
CUSTOMERS
the Search Engine Results Page
Listings Weekly
PHASES INFORMATION
PHASE 1
Phase 1 allows us to
PHASE 2
Phase 2 consists of
PHASE 3
Our Phase 3 is concluding all
PHASE 4
Our final Phase 4 is
create online properties
breaking down each page
the other tasks and analyzing
ongoing task that maintain
that can enable us to
of your site and
its effect on your website.
your rankings on Google,
analyze and improve
improving its relevance
Subsequently, we will make
Bing, or desired search
existing pages.
through various
improvements and create a
engine. In this phase we
Additionally, these
sustainable SEO-tactics.
Link Building strategy for
maintain your websites
properties are used to
Furthermore, our main
your website to improve your
performance, acquire
measure various
objective is to increase
page rank for your long-term
backlinks, and report
metrics to determine
your organic traffic;
traffic objectives.
monthly on SEO, ADs, and
the success of your
therefore, we need to
Afterwards, we will perform
other forms of
campaign.
analyze your website
our ongoing SEO tasks that
traffic/metrics.
quality & existing
will maintain and improve
keywords. As a result,
your site’s ranking.
your business will receive
the intended audience
and potential customers.
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SOCIAL
MEDIA &
ONLINE ADS
BASIC
STANDARD
ADVANCED
AD SPEND
NOT INCLUDED
$100 INCLUDED
$200 INCLUDED
BUDGET
ALL PLANS
We Will Be Running Ad Campaigns
Above For Your Restaurant On
Facebook And Google Ads
ONGOING
MONTHLY
Please Note: We May Recommend That
You Supplement Additionally To This
Amount Depending On Business Goals
And Strategies Discussed.
BASIC
STANDARD
ADVANCED
SOCIAL MEDIA
ONCE A WEEK
ONCE A WEEK
TWICE A WEEK
MANAGEMENT
ALL PLANS
We Will Be Posting On The Platforms
ONGOING
HOURS
Above For Your Restaurant
MONTHLY
Please Note: This Also Includes Account
Set Up If Your Restaurant Doesn’t Have
Active Social Accounts.
BASIC
STANDARD
ADVANCED
EMAIL
CAMPAIGN
Not Applicable
Not Applicable
2 Emails/Month
MANAGEMENT
ALL PLANS
We Will Be Running Email Campaigns Above
For Your Restaurant
ONGOING
HOURS
MONTHLY
Please Note: This Includes An Account Setup
With Mailchimp
*Mailchimp subscription needed if the
amount of free emails are exceeded
EMAIL CONTENT
Holidays
Coupons
News
EMAIL
Happy Holidays
Holiday Coupon
Local Press
CAMPAIGN
Email
Special Customer
Coverage
Happy New Year
Deal
Store News
MANAGEMENT
Happy Valentine’s
BOGO/Promo
New Menu/Items
Day
Coupons
ADVANCED
PLAN
ONGOING
HOURS
MONTHLY
Send An Email To marketing@munchem.com
When You Have Coupons Or Info To Be Sent In An
Email Campaign.
(Limit Of 2 Per Month)
EMAIL
Rate
CAMPAIGN
MANAGEMENT
Report
ADNANCED
PLAN
Open Rate
Bounce Rate
ONGOING
HOURS
MONTHLY
UnsRateribe
Rate
BASIC
STANDARD
ADVANCED
CONTENT
WEBSITE
MANAGEMENT
WEBSITE
CUSTOM APP
CUSTOM APP
PRINT
ALL PLANS
SOCIAL MEDIA
COUPON
EMAIL
CONTENT
PUSH NOTIFICATION
COUPON
SOCIAL MEDIA
PUSH NOTIFICATION
CONTENT
SOCIAL MEDIA
CONTENT
ONGOING
HOURS
Our Content Writers Will Collaborate With You And Your Team To
MONTHLY
Engage New Customers And Current Customers Who Have Not
Ordered Recently Via The Channels Listed Above.
Discounts, Loyalty Programs, Specials And Events Are Effective
Methods To Create And Improve User Engagement.
MULTIMEDIA
BASIC
STANDARD
ADVANCED
PRODUCTION
Graphic Design
Photo
Photo
ALL PLANS
(Menu, Promotional
Graphic Design
Graphic Design
Material, Food
(Menu, Promotional
(Menu, Promotional
Images)
Material, Food
Material, Food
Photo & Video NOT
Images)
Images)
INCLUDED
Video
Video
ONGOING
HOURS
MONTHLY
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OPERATIONS & SETUP
OPERATIONS
&
SET-UP
DEDICATED
ACCOUNT
MANAGER
ALL PLANS
Your Account Manager Will Coordinate
HOURS
And Execute Monthly Meetings With
MONTHLY
You And Vital Staff, Providing Easy To
Understand Summaries Of Reporting
And Analytics, To Discuss Goals And
Action Plans.
BASIC
STANDARD
ADVANCED
MEETING
1 TIME PER MONTH
Your Preferred
2 TIMES PER MONTH
Your Preferred
EVERY WEEK
Your Preferred
INFORMATION
Times
Times
Times
ALL PLANS
We Conduct Meetings Through Zoom, However, We Are Flexible
Based On Your Preferred Platform.
HOURS
MONTHLY
THAT'S ALL FOLKS!
I Hope We’ve Explained Everything! If You Have Any
Questions Please Let Contact The Following.
Inquiry
Help or Support
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