10 Best Restaurant Social Media Marketing Campaigns

The role of social media has changed over the past few years. Initially, the whole concept of social media was to connect and engage with the people you knew.

With time, it has evolved, and most businesses have started relying on social media for their success and brand promotion. The restaurant business is not left behind. It is constantly engaging by posting food images to menu offerings. 

The reviews posted by the customers help new clients to form an impression of the restaurant. A study done by MGH saw that 45% of US diners have preferred going to a restaurant based on the posts.

With time, the concept of social media is not just limited to engagements, it plays a huge role in customer support for various restaurants with platforms such as Twitter and Facebook. Now, it is vital to have your restaurant visible in the virtual space.

Keeping your business updated with the current trend is the way to go. Learning and understanding the platforms available will help you customize your strategy and create the best restaurant social media campaigns. 

It may seem overwhelming in the beginning. So we hope to bring forth ideas that you may implement to create some great marketing campaigns.

Top 10 Social Media Campaigns for Your Restaurant

A social media campaign aims at creating awareness through pictures, video’s and hashtags. Certain campaigns can be created on your smartphone and require very little time. Such simple pages can do wonders like drive engagements, leads, and revenue. 

1. Give-Away Coupon or Gift Voucher

Your restaurant’s social media page can carry a lot of information that can give the customer insight into your business plans. Do you think that your social media pages should contain pictures of your food and decor only? You can bring about a lot of changes by adding coupons to your site. This attracts customers to your social media page regularly and also avail the benefits that they come across.

Integrating a coupon system with your online ordering can do wonders. Most of the customers prefer a pick-up these days. The best way is to give away a complimentary addition that can lure your customers.

Most of the third-party ordering platforms attract customers by giving a great discounts. You can ensure your customers rely on your ordering system by incorporating the voucher system. Diners are on the lookout for cheap deals; it doesn’t bother them if they bank on a third-party or the restaurant’s ordering platform. This helps your restaurant to cash on some benefits.

2. Usage of Visual Images and Video

What you see grabs attention. So when diners are offered high-quality pictures on your site or posts, they get captivated. You may choose to mix up photos and bring in short videos to add spice to your content. 

Short videos can help in image building, and they perform much better than photos on social media. Video gives a movement that attracts the attention of the customer. Pictures can at times become monotonous. 

Put your creativity to best use by adopting artistic ways to showcase your food. You may incorporate a video where your staff is wishing your client a Happy Birthday. Or a real clip from your pantry where your chefs are at work. This helps in building a connection with your diners.

3. Online Ordering Through Networking Sites

Setting your page on the networking site can engage customers as they would keep a tab on the updates. Integrate your delivery options with your social media sites. This will help your customers to place an order via your social media account. This can be an easier way to grab a deal for your restaurant.

Customers often feel lazy to navigate between pages to book an order. So for such lazy diners, this can be a breather. This will help you get more clients in a much affordable and more comfortable way.

4. Word of Mouth Marketing

Nothing can beat a satisfied customer’s review to his friend’s and close associates. Encourage your regular patrons to speak about your services and offerings. Your customers can add a review on your social media pages, post pictures of their good times at your venue, etc. 

When people find that your customers are satisfied and happy with your services, they look forward to associating with you. This can boost your margin and sales.

5. Special Day Packages

All brands lookout to display the best. You need to be conscious and spontaneous to grab the moment and cash on it. 

Check out what you can offer on special days such as Valentine’s Day, Mother’s Day, or Father’s Day, public holidays, etc. Look out for various customer engagements. This can bring whole new dynamics to your business.

6. Conduct Events

People enjoy spending time on games and activities online. You can conduct some online games and give away your coupons as a token for the winning person. Offer a free meal, a discount, or free dessert as a reward for winning the competitions on social media. Many successful eating joints believe that they were able to get customer engagement by hosting events like this.

7. Behind the Scenes

Every restaurant owner has to constantly showcase the hygiene he maintains in the kitchen and fresh food. You can do this better by putting a video of your busy kitchen wherein your chefs are cooking, and the food is made fresh.

A good story can be compelling for a guest to visit. A professional video documenting the origin story of your restaurant may be worth the investment.

Customers enjoy seeing how the food is made, and this doubly ensures them that the place is kept upmost clean. Posting these videos and pictures can help customers gauge your restaurant.

8. Share and Tag Your Customer

Social media has taken by storm amid the millennials. They enjoy posting their whereabouts and the place they like to hang out. You can employ this opportunity by tagging your regular clients. 

Take prior approvals of your client before tagging and adding their pictures. The photos get circulated among their friends, and you get your marketing done through this channel. 

9. Revert to Feedback

To err is human. So be prepared to hear out some criticism or negative comments about your restaurant.  How well you handle the negative remarks help you grow in your business. 

Respond as quickly as possible to all the queries sent to you. Address them calmly and politely. Admit your mistakes in case of any. Customers appreciate it when you're loyal and open to them. Reply to the comments and feedback that can help you build a relationship with the customer. Offer another chance to showcase your hospitality.

10. Innovate Your Menu

Everyone likes a change. So why not bring in spice by changing the menu frequently. Introduce some seasonal and festive menus to bring in the change. Let the customers know it all by flashing some exciting posts of the food and decor on social media sites.

Engage your customers by asking them to pour in their suggestions and food preferences for the upcoming seasons. Include high-quality pictures to catch the attention of your customers.

Bottom Line

An innovative approach is a new way that you can adopt. Start creating trendy and quirky campaigns that will attract millennials to your social media handle. 

The best social media campaigns will enhance customer engagements, generate more leads and multiply your revenue. It can be quite hectic and tiresome to run your social media campaigns. For times like this, hire a staff who can run the show.