5 Thanksgiving Marketing Ideas For Your Bakery

As an annual national holiday in the US and Canada, Thanksgiving Day celebrates the harvest, its bounty, and all the past year's blessings. As families and friends come together to celebrate this day, it would be an excellent time to launch your new bakery initiative or boost your existing bakehouse business.

Tips to Enhance Your Bakery Business On Thanksgiving 

Standout With Your Specials 

Thanksgiving is a great time to start your holiday-themed promotions and events. Whether you have new or existing customers, you can gather your team to brainstorm ideas for what you would like to offer them from your bakery. A little thought beyond the traditional can enable you to experiment with novel recipes and menus to see what works well in the market.

Accept Reservations Ahead Of Time 

Does your bakery offer reservations? If not, this would be a good time to plan your reservations, as you can review your staffing needs to manage your schedule. Simultaneously, assess your inventory to check if it is enough to meet the anticipated holiday footfall. Your customers will not be too happy to see you run out of your best-selling cakes and baked goods. Planning can put you in a comfortable position to cater to the expected customers through the holidays.

Give Away Gift Cards 

Whether you own a small business or an established bakery enterprise, you can make Thanksgiving special for your customers by giving away gift cards. You can share your promos and special events planned for customers on your social media accounts.

If you are new to the industry and scouting for ideas to grow your bakery, you can conveniently reach out to more customers with OrderEm’s cloud-based eCommerce solutions for bakeries. Be it Thanksgiving, birthdays, Christmas, or weddings, OrderEm can help you get the perfect platform for customers online. It can unify your bakery’s sales across various channels. From managing your inventory to improving customer satisfaction, OrderEm enables you to grow and build your bakery like a piece of cake. 

Promotions That You Can Implement For Your Bakery  

If you are preparing for the holiday season, here’s what you can do.   

    1.Prepare Bakery Giveaways And Gifts 

Who doesn’t like a scrumptious bakery treat, especially when it comes as a gift from their favorite bakery? Try curating gift baskets with seasonal treats if you plan to foster a long-lasting connection with your customers. You can create a Thanksgiving-themed gift basket filled with sweets and savory treats in your oven. 

Freshly baked, the made-to-order menu can be a great way to tap your customers’ attention. You can always consider including a couple of traditional dishes, like the specialty pies that your bakery is known for. You can always take reservations to custom-bake the giveaways per your customer’s preference.

     2.The Countdown Begins- Freebies

Freebies during festive times are a gesture admired by most people. If you can mark the countdown to Thanksgiving by surprising your customers with something special each day, you will surely make it to their top-favorite list. Whether you have walk-ins or online orders, pack an extra goodie for free with your order to make it special. It can be a token to express your gratitude toward your loyal customers. It can also make great marketing content to promote your bakery on your website and social media platforms. 

     3. Run Goodies Drive For The Community

Give your bakery a chance to serve the community without making a sale. And what better occasion than Thanksgiving? Simply get involved with your local community by hosting a food drive at your bakery. While you make some contributions, encourage others to come forward and donate by advertising on your online platforms. Relating to your target audience can fetch you a lot of business in the long run. You can involve volunteer organizations or local patrons in your drive.

      4. Make Your Staff The Face Of Success

A solid team is certainly the backbone of your enterprise. Thanksgiving could be one of the best occasions to call out your staff’s contributions to making your brand stand tall through thick and thin. Such a gesture will boost your team's morale and encourage them to work with you for a longer period. You can show your customers the exclusive contributions made by your employees and make them connect with your brand on an emotional level.

      5. Loyalty Discount Goes A Long Way

Consider offering a loyalty discount to your returning customers. You can run an email campaign to communicate with your customers about the discount you offer close to Thanksgiving. You can work out an exclusive discount for your loyal customers and offer bigger discounts to customers who frequently make large purchases from your bakery. 

 What More Can You Do on Thanksgiving?

• Run a few quirky contests on social media to involve more people to keep the Thanksgiving spirit alive. It will bring your bakery brand into the limelight. 
• Send a thank you note to your customers to tell them you care about them. You can send them a heartwarming message over email along with a coupon to collect a box of freshly rolled out cookies for free from your bakeshop. 
• Launch a dedicated mobile app that allows you to manage your menu efficiently, allow customization of orders, and set the required preparation time for every product on your bakery menu. 
• Run a festive challenge as it can work as surefire. You can introduce fun things like a turkey recipe challenge or reinvention of a traditional pie recipe, etc. You can also share the event snippets on social media to generate further engagement. 
• You can prepone your Thanksgiving holiday sale with early deals in autumn, allowing your customers to tap into an active market before the direct sale begins. Usually, customers take advantage of early holiday sales, which could be the perfect time to introduce your bakery specials to your target customers. 
• Don’t forget to perk your website with warm elements during the holiday and festive season. You can add appetizing images to make your menu more enticing. Use vibrant colors, holiday-themed content, family dinner photos showcasing special items from your bake shop, promotional messages, and offers on your site to keep your customers engaged for more on the offing. 

 
If you are looking for avenues to launch a successful bakery business, check out OrderEm. You can make your brand stand out with customizable templates and innovative software products. A custom bakery mobile app through OrderEm can significantly boost your sales. 

From setting up your self-service kiosk in your bakery to marketing your business on the right platform, OrderEm can provide you with the right tools. You can be sure of managing your bakery like a pro, be it loyalty marketing, cross-selling, giving away gift cards, or promotional coupons. Set up an online shop for your bakery with OrderEm now.