5 Ways Self-Service Kiosks can Boost Your Sales in 2023

Have you been scouting for ideas to expand your existing restaurant business? What about installing a self-service kiosk if you don't already own one? Whether you want to increase sales or start a new business, kiosks can be a great addition to your plan.

Self-service kiosks have emerged as a breakthrough in recent ordering trends, gradually transforming the future of restaurant ordering. If you want to boost sales and revenue, here's how to use self-service kiosks to your advantage.  

What are Self-Service Kiosks?

Here’s what they refer to for those new to the concept of self-service kiosks. Like a vending machine, these kiosks typically feature an interactive touch-screen function that can guide customers to choose their meals, place their orders, and make quick payments, all through the user-friendly kiosk interface. 

Aside from enhancing your sales, self-service kiosks can empower your customers to customize their meals without waiting for the cashier or server. 

From quick food ordering to dining flexibility and takeaway, self-service kiosks are an excellent digital transformation you can give your restaurant business. So if you wish to improve service accuracy, eliminate human errors, and increase your restaurant’s catering capacity even during peak hours, you can install self-service kiosks. 

Benefits of Self-Service Kiosks

1. Enhances Your Overall Business Efficiency

The digital ordering and payment mechanisms enable saving wait time and long queues at billing counters. Diverting the workforce and manual energy required for taking orders, serving, and billing to a kiosk that can process it all automatically with a simple touch can lend you more time to focus on improving other business areas.  

2. Offers an Upsell

According to a market survey, diners tend to order more when they have freehand ordering options. One of the reasons behind this is the privacy that self-service kiosks offer. With such kiosks, you can provide options on side orders, deals on meals, and suggestions on popular picks based on customers' previous order histories. All this can give your restaurant an amplified scope to upsell and cross-sell your restaurant offerings. 

3. Minimizes Business Cost

COVID has triggered a labor shortage in the food and beverage industry, adding to the product costs for restaurants. Many businesses turning to digital kiosks could survive the tide as they are self-sufficient. Labor costs can add up to almost a quarter of your total revenue. 

With self-service kiosks, you can effectively channel your financial resources into building your brand instead of coughing them up to pay the salaries of more staff.  

4. Ascertain a Better Customer Experience

Time is precious, and with the modern-day demands at the workplace, people already have a lot to manage. Spending unnecessary time on things like queuing up to place an order or pay a bill is not something that customers enjoy doing. Hence, a digital process can save time and make it much more convenient. A customer with a good experience is ten times more likely to revisit or suggest your restaurant to friends and family.  

Queuing to buy food may cost you sales because customers may become frustrated. You also risk the possibility of losing customers, especially if they choose to leave and go elsewhere. Studies show that the nifty use of kiosks can cut down queues by half and reduce the risk of losing customers during peak hours. 

5. Better Insight Into Your Customer’s Preferences  

A long-term association with customers where you have returning customers can attract more new customers, as the goodwill of restaurants does spread through word of mouth. And this can become easier when you understand your customers' needs and preferences. 

With a self-service kiosk, you can collect data on what your customers like and what they avoid ordering. Such metrics can be used to tweak promotions on your new menu and other food deals you plan to offer. With information on customer trends, habits, and feedback, you will be better positioned to reorganize your business model, targeting better growth. 

Your customers' feedback and ordering preferences become a special promotional tool to bolster your restaurant’s business. That’s because most diners prefer trying out new technology and contemporary ways of independent ordering. You can add a new tech touch to your restaurant with OrderEm’s self-service kiosk app. 

This app is designed to make your service convenient and contactless. It can enable your customers to place orders independently while simultaneously enjoying modifiers and add-ons. 

Choosing a suitable self-service kiosk for your restaurant is straightforward. OrderEm-powered kiosks are available at reasonable rates and packed with robust features, making them a smart choice for every modern restaurant. 

How Self-Service Kiosk Boost Your Restaurant Sales?

A self-service kiosk has a specialized dashboard that enables restaurant owners to feed in all menu updates from a single point. Multiple kiosks can also be managed from a single dashboard. 

Be it to customize your customer experience or store user data to launch targeted marketing in the future, a viable self-service kiosk can help you manage orders, sales, inventory, and more with its exclusive tools and resources. With an OrderEm account, you can log into your account from any device, anywhere, at any time. With contactless payment options, you don’t have to depend on restaurant staff.  

So, with a digital service, you won’t have to worry much if there is a labor crisis. The kiosk can take care of the overhead costs of billing and serving. Also, while customers can conveniently check out the items organized on the screen, they can easily find out whether a particular item is available. This can save the diner's time, as they can quickly get the required information regarding a purchase without waiting for service staff to respond. 

One of the best things about self-service kiosks is that you can outsource order taking to your customers themselves, relieving your restaurant staff of such operations during rush hours.

More importantly, with digital kiosks engineered to track customer behavior in real-time, you can stay updated on their preferences and plan your sales pitch and marketing campaigns based on their eating trends. 

As the demand for self-service is growing in the industry, you can incorporate advanced technology to help customers freely make their choice whenever they visit your restaurant and grow your business to stay competitive. 

Concluding thoughts

Self-revolutionizing as they are, self-order kiosks continue to be groundbreaking for your business even in 2023. Kiosks, more than any other digital channel, assist your customers in becoming acquainted with your digital platform. Touch-screen kiosks that do not require any setup are not only an intuitive choice, but they also ensure repeat customers for your restaurant. 

Digital kiosks can be used as a powerful tool to cut costs, improve overall operational efficiency, and generate revenue in your restaurant. From saving resources to serving more customers and increasing profits, you can enjoy the perks of quicker service with a self-service kiosk facility.