From Chaos to Culinary Perfection

How an Integrated Online Ordering Platform Transforms Restaurants

What is an Online Ordering System?

An online ordering system is a computerized system that allows customers to place orders via the Internet. It allows a restaurant’s customers to browse the restaurant menu online, shortlist their favorite menu items, and place an order. Most popular restaurants use an integrated ordering system with their point-of-sale. 

If you are passionate about your restaurant business and wish to watch it flourish, introducing an integrated online ordering system may improve things. Many restaurants have been shifting to such platforms only to see the wonders they are doing to their businesses. Whether your customers like to order food online from your restaurant, takeaway, or dine-in, a robust online application can help transform your business for all the good reasons.

Reasons Why You Should Opt for an All-in-one Online Ordering Platform

Offers Convenience

You can’t deny how convenient online systems have become. While installing a one-stop online ordering platform for your restaurant can simplify ordering for your regular customers, it will also attract new customers. 

An integrated system will allow easier access to all customer information, which can help elevate your customers' overall experience. Moreover, you can extend personalized services to your customers with information at your fingertips.

Saves your Time and Effort, Plus Customers’ Money

A common system can help you finish your daily tasks promptly. With all information accessible in one place, your staff can work more efficiently instead of scurrying around to check on order details, billing information, etc. in bits and pieces. 

Retaining customers requires you to treat them well. An integrated system will also benefit your customers, as they can save on travel expenses and simply order food comfortably by paying a nominal delivery charge. This is a cost-effective alternative for loyal customers who love to eat food from your restaurant. Such people will thank you.

Helps in Promotions

Your integrated online app can collect data about your customer’s culinary likes and dislikes. If you already have an established feedback mechanism, you can gather more information on what they liked or expected from your restaurant. Such information helps design marketing campaigns to promote your restaurant and boost sales.

A dedicated online app is one of the most effective one-to-one marketing channels for your restaurant business. A reliable app such as OrderEm can be customized as per your business requirements. It enables push notifications and in-app messages, making reaching customers easier. Moreover, with mobile app access for your customers, you can attract more customers with quick updates on attractive discounts and deals.

You can manage your orders in real-time with a restaurant online order app that allows streamlined order-taking. So, you can quickly receive orders from various channels using the centralized platform, which will notify you when an order comes in instantly.

Improves Accuracy and Spikes Business Profits

An integrated online ordering app can synchronize all necessary changes to offer an enhanced experience to your customers. Thus, you can expect more accuracy even with highly customized orders, as the information is directly fed into a point-of-sale system that minimizes the possibility of errors. Be it management of the menu, inventory, or staff, an excellent online ordering app can simplify your work by bringing it all together on one platform.

With increased operational efficiency and management in every restaurant, you will see a spike in customers ordering from your eatery.

Ways to Transform Your Restaurant Business With an Integrated Online Ordering Platform

Here are a few ways a centralized restaurant platform can help you flawlessly manage your business.

It Enables a Customer-friendly Forum

With an integrated website or mobile app, you can update any changes to your restaurant menu hassle-free. First, there would be no requirement to change the menu manually, and secondly, you can ensure that your customers can view the refreshed menu online as soon as you change it.

A user-friendly app can automatically save previous orders to help customers easily find their favorite menu. Saved customer profiles can enable customers to place delivery orders with ease. From collecting feedback from customers to enjoying automated syncing of customer data, CRM integration can enable sending customized emails, wishes, and special offers to customers on their anniversaries and birthdays. Such actions can help build a strong relationship with your customers.

You can minimize the risk of missed orders as all orders in a centralized system will go directly to the POS. To harness a long-term relationship with your customers, you can include push notifications on the online or mobile app, as this can send instant messages to your customers on any change in the restaurant menu or any events or offers you will be offering.

Include a Delivery App in Your Ordering System

With a delivery app, you can augment your restaurant’s ordering mechanism. Including features such as real-time reporting of delivery personnel, allowing customers to track their order status via an SMS integration service, etc., can help improve transparency, eventually amplifying your sales.

Put the Servers on Task

To bolster your ordering system, try including a server app to help your staff engage in upselling activities and create unique customer experiences. While the servers can take customer orders, it reduces manual labor dependency. Moreover, the entire menu with new orders can be accessed by customers online. 

With CRM integration, the servers can also suggest menus based on customers’ previous orders or try a fresh taste of the latest addition. Besides the menu updates, you can stay connected with your customers about the latest news, events, and other promotional offers and discounts you launch occasionally.

With an integrated online ordering system, you can build a platform that:

• Focuses on delivering an improved user interface with additional features.
• Understands the market's food ordering trend and helps you use it to generate new revenue and improve the existing platform in all possible ways.
• Retains customers via promotions and discounts that customers can apply promptly at the order checkout.
• Ensures a new level of reliability, control, and efficiency.

Concluding Thoughts

To keep pace with the market competition, your restaurant may need a dynamic technological revolution, and what better way than by initiating a centralized online ordering platform? From flexibility of integration to avoiding problems and minimizing risks and setbacks, an integrated app can come to your rescue. 

With a point-of-sale integration, you can access real-time data, be it on revenue or costs, across your various restaurant locations. It will also allow your restaurant manager to make informed decisions.

With OrderEm, you can organize your restaurant business, as this online ordering platform provides the scope to tie up the loose ends in your business initiative by simply bringing it under one roof. An all-in-one online ordering system is convenient for the operators and appealing to your customers.

From inventory management to menu design and intelligent ordering, when all these factors are taken care of, your business is bound to move from chaos to a much more organized management mode. OrdemEm can help you build a customized online ordering website or app that manages everything from order placement to order fulfillment and inventory management.