The Ultimate Guide to Creating a High-Converting Product Page with OrderEm

No matter how engaging your marketing is, it doesn't matter if your product page isn’t optimized for conversions. After all, this is where your customers make their final purchasing decisions. High-converting pages are essential for converting even casual browsers into loyal buyers.

Yet many F&B businesses neglect the importance of optimizing product pages. Instead, they focus on checkout pages and user experience, which doesn't solve the entire purpose. Chances are that the customers are not likely to reach that far and complete the purchase.

Your product pages deserve just as much attention, and in fact more, than anything else. Without a convincing product page, customers won’t check out in the first place.

This guide outlines nine proven ways to fine-tune your product pages for higher conversions and how OrderEm can help you do that. 

OrderEm is an online SaaS solution designed to help food businesses manage their sales, delivery, and customer service processes, content management, and more. The platform offers tools to set up and customize online stores, with flexible ordering options such as delivery, takeout, curbside pickup, and so much more.

Get Customer’s Interest from the Start

Always place the important information at the top. Customers do not want to wade through the fluff to get pertinent information. The moment a potential customer lands on your restaurant, they should have answers to two key questions: What is the product and what makes it better than others?

Shoppers make a snap decision within seconds of viewing your page. According to research, the average attention span of customers is just 8 seconds. Don’t make them scroll endlessly before you reveal the value of your product.

Your product page should be clear and concise. It should communicate the USP of your food item, and why it stands out from the competition. 

OrderEm, with its custom layouts, helps you structure your product page for immediate impact. The templates make it easy to create product summaries that hook potential buyers from the start.

Write Persuasive Product Descriptions

People don’t just buy products; they buy solutions. And that’s why you have to make the best use of your product descriptions. A persuasive description captures the interest of the customers and encourages them to explore further.

Rather than focusing purely on the features, emphasise the benefits first. Let the customers see the value of the item they will buy, before you dive into the details.

With OrderEm’s content management services, you can easily break up content and highlight key points without overwhelming the reader.

Address Customer Concerns

A high-converting product page should answer the following questions:

• What motivates them to buy your food product?
• What objections might they have that prevent them from purchasing?

Answering these questions gives you the perfect opportunity to focus your product page copy on real-world usage and answers your customer’s concerns. 

With OrderEm, you can create collapsible FAQ sections or dedicated spaces to address common questions and concerns on your website. This builds trust and drives more buyers to your product.

Highlight a Clear Call-to-Action (CTA)

The importance of a well-placed, clear Call-to-Action (CTA) can’t be exaggerated. Many businesses tend to clutter the webpage with so much information that the CTA is too difficult to find or too subtle.

Your CTA button, be it “Add to Cart,” “Buy Now,” or something else should be prominently visible and impossible to miss. Having said that, it should also complement the design of the page.

OrderEm has a wide range of pre-built CTA buttons that can be tailored in terms of colour, size, and positioning. Now, your Call-to-Action (CTA) will never get lost.

Use High-Quality Images and Videos

A great write-up is essential for a high-converting product page, but so are the visuals, images and video. People buy with their eyes first ? images are important to help build trust.

Customers are far more likely to purchase your bakery item when they view it from multiple angles. Videos demonstrating the product in action can boost engagement and conversions by up to 80%.

With OrderEm’s intuitive interface, you can easily upload and showcase multiple images and videos of your product from different perspectives.

Enable Live Chat on Important Product Pages

Live chat, with its high satisfaction rates, is one of the most preferred customer support channels. It offers instant interaction when customers need assistance most. Sometimes instant support is enough to push the customer over the edge into making a purchase.

With live chat, you can give your customers peace of mind to proceed confidently, especially for higher-ticket items.

With OrderEm, you can seamlessly integrate live chat into your product pages, allowing personalized customer interactions. You can use AI-powered chatbots for quick responses or manually respond to close more sales.

Showcase Reviews and Testimonials

According to research, nearly 95% of online shoppers read product reviews before making a purchase. Nothing builds trust like reviews and testimonials. They act as proof of the quality of your product, reducing any hesitation customers might have. This is especially important for products with higher price points.

A high-converting product page incorporates customer reviews prominently, whether it’s through star ratings, testimonials, or customer photos.

Using OrderEm, you can easily showcase customer testimonials, and reviews on your product pages.

Display Trust Badges Prominently

Building trust is key to converting potential customers into buyers. One of the best ways to do this is by incorporating trust badges into your product pages. It is a proven way to reduce anxiety around the purchase and increase conversions.

Trust badges can be anything from product guarantees, and easy return policies to security badges. This is especially important for high-value products or industries with high return rates.

OrderEm has built-in features for adding security badges, payment icons, and return policies.

Enhance Sales with Upselling and Cross-Selling

Upselling and cross-selling are effective techniques to increase the average order value and improve customer satisfaction.

Upselling involves encouraging customers to purchase a more premium or enhanced version of a product they are already interested in. Cross-selling, on the other hand,  focuses on recommending complementary products that add value to their initial purchase.

OrderEm provides built-in tools for cross-selling and upselling. You can now feature related products, offer bundles or display recommendations that are frequently bought together.

Keep Your Inventory Stocked

Nothing kills a sale faster than an out-of-stock product. It is frustrating for customers to find the perfect product, only to discover it’s out of stock. Not only does this lead to missed sales, but it can also deter future visits. To prevent this, always keep an eye on inventory levels and display them transparently.

With OrderEm, you can automate the inventory tracking process and alert customers when stock is low. Better yet, consider offering pre-orders or back-in-stock notifications so customers can reserve items even when they’re temporarily unavailable.

This approach not only prevents lost sales but also, helps create urgency, which can spur purchases.

Wrapping Up

Creating a high-converting product page isn’t about stuffing it with content; it’s about understanding your customers’ needs and addressing their concerns.

By using OrderEm’s suite of tools, you can optimise every part of your product page—from visuals and reviews to live chat and upsells.

Remember, your product page is where buying decisions happen, so every detail counts. Start implementing these strategies today to see a significant improvement in your conversion rates.

Ready to take your product pages to the next level? Sign up with OrderEm and start optimizing your conversions now.