Why Self-Service Kiosks Are the New Norm

Brittanie Bliss | December 02, 2021

 

Self-Service Kiosks are becoming more popular in this day in age. In the early 2000s, many restaurants would have not imagined relying more on technology and implementing a kiosk system at their business. However, now, especially in response to COVID-19, self-service kiosks are being found in more restaurants each day. In fact, almost all McDonald’s restaurants have installed a kiosk system. Additionally, approximately 25% of restaurant customers have reported using a self-service kiosk at least once in the last three months. 

If you have never used one, you are probably wondering “what is a self-service kiosk and what does it do?”. Self-service kiosks are devices that allow customers to interact directly with a company. While it may seem odd to trade out employees for a digital platform, the self-service kiosk has been found to help expedite productivity. Accordingly, this has helped influence the mass adoption of this technological feature in the restaurant industry. 

Why Self-Service Kiosks Are the New Norm:

  • Customers Prefer Self-Service Kiosks
    The gratifications of self-service kiosks provide customers with ease of mind by making them feel empowered. In a case study, more than 65% of customers stated they would be more inclined to visit restaurants more often if they had a self-service kiosk. This service relieves some of the anxieties that may occur when ordering with a person. Also, it provides a sense of modality, agency, interactivity, and navigability. 

  • Save Labor; Need Less Employees
    With the staff shortage many businesses are facing right now, restaurant managers are limited on employees and are looking for innovative ways to continue being efficient. Essentially, by removing the point of contact (the cashier), it gives employees more time to focus on other duties, such as, greeting the customers, preparing the food, or even time to receive more training. With this service, restaurant owners are able save labor without having to worry about the productivity of their business. 

  • Decrease Costs of Operation
    Operating a restaurant can be costly because of the high expense of staffing, products, facility fees, etc. However, self-service kiosks can save your business money. The cost of using our kiosk service for an entire month is approximate to the costs of an employee for one days' worth of work. For example, in California, the minimum wage is $14 an hour. Thus, if an employee worked an 8-hour shift, it will cost your business over $110. However, this is that is the same cost you would spend If you were to use OrderEm’s self-service kiosk for a month. 

  • Consumers Become More Profitable
    Self-service kiosks provide an efficient service to help cash customers out quickly and easily. This will allow your restaurant to receive more orders in a shorter amount of time. Additionally, if customers knew they could receive the same service in a shorter amount of time, they would be more inclined to return, increasing retention rates. Furthermore, there is found to be a 30% sales increase for places that offer self-service kiosks. The reason behind this is because individuals feel less pressured and judged when they do not have to order from directly to a person.    

  • Reaches Out to a New Audience
    Technology is growing quickly, and we need to be prepared for any changes. More and more individuals are being more inclined to use digital technology. 30% of customers have stated that they rather use a self-service kiosk rather than order in-person from a cashier, even if the wait times were the same. Not only does it help reduce anxiety, but it reaches out to individuals who are still social distancing. Additionally, technology allows you create a better connection with the younger generation. 

  • Enhances Brand Awareness
    As a business owner, you know that brand awareness is important. Enhancing your brand awareness can be difficult though when you are busy trying to manage your store. However, self-service kiosks can help you market your brand to your customers with minimal work. Using our self-service kiosks, you have the ability to personalize your screen savers and advertise your brand to your customers. You can not only display your logo and show pictures of your amazing products but, it will also allow you to communicate different promotions and services you offer. The more often a customer sees your branding, the more likely they are to think about your restaurant. 

Bottom Line
The restaurant industry to transforming faster than ever now. Thus, it has become more critical than ever to find new ways to continue reaching out to your consumers. This is why self-service kiosks can be the answer to your problems! Using a self-service kiosk will help you increase productivity, without the high demand for labor, and allow you to increase your revenue by drawing your customers attention. So, what are you waiting for? Hop onboard, implement a self-service kiosk, and watch your business grow!