Commission Free Online Ordering

Call it the impact of COVID or the new trend of consumerism; customers today prefer to order from outside more often than before. While restaurants have been adapting their business to customers’ online ordering patterns, their goal to cater to as many customers as possible could be affected by the high prices they have to pay for delivery or takeaways.
 
As delivering food has become a major part of the restaurant business today, it is imperative to scout for reasonable options to minimize this cost and increase the online customer base without fear. This article covers establishing an effective commission-free online ordering system.

In-House Ordering System Vs. Third-Party Integration

Here are some reasons why you should choose an in-house ordering system over third-party integration. 

1. Eliminates Per-Order Commission Rates 

The dependence on a third-party website substantially reduces your profits. You can improve your profit margin significantly if your restaurant's website and app have an online ordering system.
 
Any delivery third-party aggregator app charges almost a quarter commission per order, which can eat into your profit margins. With an app like the one created by OrderEm, you can avoid paying huge commission margins on every order and increase your revenue and profits.  

2. Allows Control of Customer Data 

Know your customers! Knowing your customers will enable you to attract new ones, as customized services make happy customers. These satisfied customers, in turn, will suggest your restaurant to others. With third-party aggregators, you will not be directly connecting with your customer, as delivery partners can collect and preserve the data for analysis on customer ordering patterns and launch and promote their labels using the data. 
 
With OrderEm, you can develop your own custom mobile app instead of using interfering third-party apps. Your app can be synced with the back-end point of the sales system, where all your customer data can be saved for reference.
 
From the customer’s address to the mobile number and ordering history, you can access all the collected data to run your marketing campaigns or offer customized services to get your customers to reorder from their app. Moreover, with analytics reports helping you know your customers better, you can monitor and track their orders to improve your services.  

3. Helps Retain Customers 

Your online ordering will provide access to all customer data. Hence, that can help you understand their ordering patterns and favorites. Such data can enable you to promote your restaurant accordingly and run deals that appeal to your existing customers, beckoning them to reorder. 

4. Error-Free Order Processing 

With an in-house ordering system, you don’t have to bank with anyone else to update your menu, stock, or price changes. With your OrderEm custom app, you can have all updates from your restaurant in the point-of-sale system directly reflected on your customers' phones. This will help prevent taking the wrong orders, as no customer will end up ordering an item that is out of stock.
 
From enhancing the customer experience with smooth and updated operations to popularizing your restaurant through the app among your customers, you can ensure a long-term relationship with them. 

5. Reduces Overall Marketing Costs 

Third-party aggregators can charge you a considerable amount to boost your restaurant in their app. However, why would you pay someone unnecessarily when you can easily boost your visibility with your handy app to increase the number of orders effortlessly? Your personal restaurant online ordering system can help you place free advertisements and banners to promote your unique offerings of the day.

6. Get Everything From one Comprehensive App

It is your brand, your customers, and your profits; why share it? With your tailor-made online ordering system, you can monitor orders and retain customers with complete control over your brand while refining the customer experience.
 
OrderEm provides a transparent, user-friendly, and affordable plan that enables you to pack in your profits without losing on margins. Zero setup fees, full management, and higher returns on investment are what you can expect with your online ordering system. 

7. Assured Smooth and Prompt Delivery 

With your online ordering system, you can unify sales and manage both online and kiosk orders. This will help you manage backend work better. Many customers don’t mind paying higher fees for faster delivery service.
 
You can integrate with a 3rd party delivery platform without losing control of your data with the OrderEm custom app. You can filter the required customer information to be shared only for delivery. Also, your real-time navigation on your delivery app can enable your food to reach their doorstep in record time. 

8. Premium Customer Experience

A commission-free online delivery system can be a cost-effective way to increase your profits. At the same time, you can customize your restaurant’s menu designs and make the order process customer-friendly.
 
Any third-party aggregator will not replicate the customer experience your brand can offer, as they don’t represent your brand directly. Hence, by hiring a third party, you also have to leave scope for imperfections besides the commission you pay for other online ordering systems. Your customized delivery or a controlled one with your app can help you gain complete control of the delivery operations. In the process, you can take care of hygiene factors and improve food safety and customer experience. 

9. Enhances Marketing Opportunities

One of the primary advantages of offering an online ordering service is reaching a wider audience. Online ordering allows you to target potential customers beyond your immediate geographical location. You can also enjoy the advantage of being visible to customers via social media marketing without having to pay for it. This can increase customers and improve your overall ranking as well. 
 
Restaurants with personalized apps for online ordering prosper faster than those that rely on external systems. With the OrderEm app, you can also open a payment processing account where your customers can make online payments to your bank account for their purchases at your restaurant. Be it to unify sales or offer loyalty programs and exclusive discounts to your customers, and you can make the most of it by managing your orders via the OrderEm app on your phone or tablet.  

Features such as contactless ordering ensure seamless ordering and delivery, allowing customers to place orders from your website at their convenience. 

Concluding thoughts

Direct online ordering systems can enable better control over your business and generate more opportunities for boosting profit without redirecting considerable margins to third-party order management systems. With OrderEm, you can plan free delivery and pickup while growing your sales using multiple online revenue channels.
 
Your custom app can provide a premium experience to your customers, which can drive repeat business. A robust ordering app- OrderEm, allows you to go commission fee per order and use it across locations on unlimited orders without any hidden costs.
 
You can enable your customers to order directly from your restaurant’s website. The social media ordering facility can attract more customers by turning social visits into transactions. Updating the menu, accepting orders, setting ready times, and delivering on time, can all be managed through your app dashboard. With your restaurant app curated by OrderEm, you can attract unlimited orders and record higher profit margins at zero commission. 

Do you want to test out the online ordering system for free? Click here.