Just like you promote your brick and mortar business, it’s important to market your Online Ordering to new and current customers. OrderEm provides tools to be able to better showcase your online storefront. The use of coupons and incentives through social media can help bring in new customers and encourage current to order again. Even building your own loyalty program is possible with OrderEm and can help infrequent customers become regulars.
Online Ordering can also provide the advantage of gathering your customers’ data and preferences to make sure your restaurant can best serve their needs.
1. Build Customer List
Build your customer base with your information by having your staff encourage your customers to sign up your in-store orders, table reservations online orders, app orders, email list, text list and other channels. Once you gather the list - keep adding more information to understand your customer preferences of what menu items they like, what they don't like, how to address the gaps to keep your customers engaged and satisfied.
2. Email Club
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Ask guests to join your email club to get coupons/promotions.
3. Text Club
When you are running a business, text messaging is an effective way to reward guests. Guests can make reservations, receive pickup, waitlist confirmation times and provide feedback through surveys. Ask guests to join your text club to get coupons/promotions.
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