It may seem like the holiday season is over, but don't forget that Valentine's day is just around the corner. It's the 2nd most popular holiday to dine out after Mother's Day. Get a head start so that you can maximize your profit and be prepared for giving your customers the best experience ever. This year Valentine's day falls on Friday so be prepared for having Valentine's specials all weekend long.
You may have already started preparing, but if not, we are here to help with some ideas.
Google My Business is one of the best tools to market your business for free, you can post events and promotions about your products. Additionally, Google allows your post to be featured every time someone types your brand’s name on the search engine. As a result, you are able to attract existing clients or bring new clients on board.
This is a perfect example of an eye-catching Google My business post; However, you must embed the right URL in your post. Therefore, it is important to have an interactive sales process with a Valentine’s Day Theme.
2.Promote Valentine’s Day Food Promotion to the right target audience
Although Hungry Howie’s is a fast-food chain, they promote valentine day themed food promotions. Similarly, it is essential to promote deals and discounts with holiday-themed food. As a result, this will create a Unique Selling Proposition for your restaurant, allowing you to have a competitive edge over other restaurants.
3. Encourage Reservations on your Restaurant Search Engine & Social Media
Promoting reservations are essential for your Valentine’s day strategy! Therefore, it is important to create a marketing strategy to reach out to your target audience (couples) which can be executed in a variety of ways
SEO Keyword Tactics
Create & Optimize Valentine’s day themed blogs on your website to rank for coveted keywords like:
These are just examples of keywords you could rank for during Valentine’s day. However, It is crucial to rank the right content that’s relevant with these keywords. Thus, reaching the right target audience and ranking higher on the Search Engine Results Page (SERP)
Important Criteria from the National Restaurant Association
Ways to do this
The picture above illustrates the perfect example of how to set-up the perfect romantic environment for your customers. Ultimately, you want your customers to enjoy themselves, by providing the right ambiance which involves decorations, music, and even themed uniforms! These elements combined are what make the experience unforgettable. As a result, many of your customers will post on their social media about your restaurant(
3. Prepare your Staff
So how do we prepare our staff? What steps do we need to take to provide the best customer experience? See all these questions is what haunts many restaurant owners during holidays. Accordingly, restaurant owners must create a strategy based on research and other restaurant trends to shape their planning effectively.
Tips to Prepare your Staff
Consider these ideas to spice up your restaurant for the weekend:
It is never to early to prepare. You and your customers will be glad you did.